In 2006, three college friends and I traveled across the country in a 28-foot RV to discover how chasing your dreams can be the best career move you ever make. In the end, the "Pursue the Passion" RV traveled 16,000 miles over 38 states. We interviewed more than 300 people who love what they do for a living and created a sweet website at pursuethepassion.com from those experiences.
Sponsored by Jobing.com's Foundation, we now recreate the Pursue the Passion experience for other students across the country, promote our book and documentary, and speak to audiences about what we learned in presentations. That's our job.
This article is based on what I learned in attracting capital for the funding of Pursue the Passion. After pitching the idea to companies, corporations, angel investors, magazines, TV shows, and my business school, I learned that success is determined by finding the right fit.
I'm assuming that if you're interested in this article, you have an idea, or will potentially have a business idea, that you'll need funding for. When reading, keep in mind that finding the right fit isn't defined by finding money. After taking your idea through these steps, I hope that you'll have a better idea of what I mean.
1) Answer the essentials. What's your mission? What are you trying to accomplish? Why are you doing this? What do you need in order to reach your goal? Who is on your team? What is the potential? Why would someone invest in your idea? The clearer the answers to these questions are in the beginning, the stronger your search for capital will be throughout the process. ...
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